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Keywords: Virtual voice assistants
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (1): 156–182.
Published: 12 March 2025
...Francisco José Liébana-Cabanillas; Elena Higueras-Castillo; Rocío Alonso-Palomo; Arnold Japutra Purpose This study aims to understand the factors influencing the intention to use virtual voice assistants (VVAs) by proposing a theoretical framework based on a modified UTAUT2 model and the theory...
