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Keywords: e-commerce
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Journal Articles
Academia Revista Latinoamericana de Administracion 1–21.
Published: 22 June 2026
..., development and retention within the Latin American e-commerce market. Design/methodology/approach This paper adopts a multiple case study design, analyzing 11 e-retailers in Argentina and 8 e-retailers in Mexico that operate on the Mercado Libre platform. Findings The findings reveal that AI...
Journal Articles
Academia Revista Latinoamericana de Administracion (2024) 37 (3): 383–408.
Published: 06 September 2024
... integrated into last-mile logistics activities by e-commerce retailers, analyze the interrelations among these practices and categorize them based on their significance for small Brazilian e-commerce retailers. Design/methodology/approach A literature mapping was conducted to identify sustainability...
