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Keywords: e-retailer
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Journal Articles
Academia Revista Latinoamericana de Administracion 1–21.
Published: 22 June 2026
...Jie Chen Purpose This study examines the role of artificial intelligence (AI) in enhancing digital marketing and customer relationship management (CRM) capabilities among e-retailers in Argentina and Mexico. It aims to explore how AI strengthens e-retailers’ capabilities in customer acquisition...
