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Keywords: millennials
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Journal Articles
Academia Revista Latinoamericana de Administracion (2025) 38 (2): 379–398.
Published: 10 March 2025
...Carlos Arturo Hoyos-Vallejo; Nelson Geovany Carrión Bósquez; Iván Veas González Purpose This study aimed to determine whether the dimensions of the theory of consumption values (TCV), analyzed collectively or individually, influence the attitudes of millennials who intend to purchase organic...
Journal Articles
Academia Revista Latinoamericana de Administracion (2024) 37 (3): 483–508.
Published: 16 July 2024
...Julianna Paola Ramirez Lozano; Renato Peñaflor Guerra; M. Victoria Sanagustin-Fons Purpose This study aims to analyze the responsible consumption of Generation Z and millennials in the Latin American market, with special emphasis on the Peruvian case, to identify their differences with consumers...
