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Keywords: percepción
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Journal Articles
Understanding affective evaluation in retail: consumers perspective
Available to Purchase
Academia Revista Latinoamericana de Administracion (2019) 32 (4): 541–565.
Published: 05 November 2019
... experience plays a key role as an antecedent for the corporate reputation of a company. Propósito El objetivo de esta investigación es analizar el efecto de la experiencia emocional de compra del consumidor en la percepción de los beneficios y en la reputación corporativa de una tienda por departamentos...
