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The nexus between social media advertising and customers’ purchase intention with the mediating role of customers’ brand consciousness: evidence from three South Asian countries

Md Sajjad Hosain, Abdullah Mohammad Ahshanul Mamun

Business Analyst Journal (2023) 44 (2): 84–105.

https://doi.org/10.1108/BAJ-06-2023-0053

Published: 25 September 2023

... purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social media marketing Social networking sites Customers’ purchase intention Customers’ brand consciousness Fashion...

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The nexus between social media advertising and customers’ purchase intention with the mediating role of customers’ brand consciousness: evidence from three South Asian countries

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