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Keywords: Sustainable development goals (SDGs)
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Journal Articles
Journal:
Business Analyst Journal
Business Analyst Journal (2025) 46 (1): 37–52.
Published: 17 December 2024
... advertising messages that contribute to the achievement of sustainable development goals (SDGs). Design/methodology/approach A content analysis of 395 advertisements displayed on Indian television during primetime has been done. Data have been analyzed using descriptive statistics. Findings...
