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Keywords: Co-created value
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Journal Articles
Service design for marketing in construction: Tactical implementation in the “business development management”
Available to Purchase
Built Environment Project and Asset Management (2019) 9 (1): 87–99.
Published: 04 December 2018
... ahead of provision. Scant support for construction marketing; a lack of the guidance on managing interactions in co-creating value; and the absence of SD among leading main contractors to deliver value had been reported. Hedley Smyth can be contacted at: h.smyth@ucl.ac.uk 06 04 2018 02...
