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Keywords: Innovation negativism
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Journal Articles
Built Environment Project and Asset Management (2024) 14 (2): 147–163.
Published: 04 December 2023
... are linked to their inability to achieve an economy of scale and drive key clients to accept the MMC as an alternative to traditional methods. This paper aims to unravel whether a phenomenon of “innovation negativism” has manifested and is contributing to public clients' indecision towards broader MMC...
