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Keywords: Marketing and service design
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Journal Articles
Service design for marketing in construction: Tactical implementation in the “business development management”
Available to Purchase
Built Environment Project and Asset Management (2019) 9 (1): 87–99.
Published: 04 December 2018
.... Marketing and service design (SD), theorized in terms of business development management, are examined to assess their effect upon service experience during project execution. Design/methodology/approach An interpretative methodology was used to identify patterns and significant factors perceived...
