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Keywords: Service experience
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Journal Articles
Service design for marketing in construction: Tactical implementation in the “business development management”
Available to Purchase
Built Environment Project and Asset Management (2019) 9 (1): 87–99.
Published: 04 December 2018
...Hedley Smyth; Meri Duryan; Illona Kusuma Purpose Project execution is dependent upon management support from the firm. The purpose of this paper is to examine the extent to which main contractors and supply chain members design their service provision in order to enhance the service experience...
