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Purpose

The purpose of this paper is to explore the process benefits and findings of a functional benchmarking exercise. It explores the issues surrounding the potential introduction of a direct employee car parking financial incentive or disincentive measure at an airport, drawing on best practice from specific non‐airport organisations.

Design/methodology/approach

A case study approach is taken in which three different organisations are considered from a functional benchmarking perspective.

Findings

There are direct findings in terms of how to develop employee parking strategies/policies.

Research limitations/implications

This paper adds to the practical literature on functional benchmarking by presenting evidence from a benchmarking exercise of three case study organisations.

Practical implications

There are practical findings in terms of the potential benefits and limitations from a functional benchmarking exercise. There are also practical recommendations in terms of organisations seeking to develop and implement staff car parking strategies.

Originality/value

The paper provides an illustration of functional benchmarking in practice.

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