Despite the numerous studies on the significance of business models, research on the enablers of business model innovation (BMI) is still emerging. For this research, we empirically assessed the effect of supply chain ambidexterity (SCA) on BMI. Additionally, we examined the mediating influence of supply chain innovation (SCI) in the SCA-BMI linkage.
Four research hypotheses were validated using responses from 200 manufacturing multinational companies in Ghana. Data were gathered through a pre-tested survey-based instrument. The model was assessed using variance-based structural equation modeling (PLS-SEM).
The findings revealed that SCA significantly drives BMI. Furthermore, SCI was found to positively mediate the nexus between SCA and BMI.
The analysis indicates that managers should prioritize SCA as it has the highest impact on BMI. Although SCI also exhibited strong performance, it is less important and should support rather than lead efforts. Managers are therefore encouraged to develop robust SCI but put more effort in boosting SCA.
The study offers unique contributions to the supply chain management and BMI literature. Through the lens of the dynamic capability theory, the study examines how SCA combines with SCI to drive BMI.
