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Purpose

– The purpose of this paper is to explore current trends in multi-polar world with the aim of assessing new drivers and challenges in cross-border M&A.

Design/methodology/approach

– A case study analysis of cross-border M&A is described and discussed.

Findings

– The paper indicates strategic motivations and implementation challenges of cross-border M&A under current pressures of a world characterized by multiple centers of economic power.

Originality/value

– This paper evidence new direction in cross-border M&A research for reinterpreting existing paradigms and developing new ones.

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