Quantitative tool for market sector strategic analysis Available to Purchase

Rogério dos Santos Morais has PhD in Production Engineering from UNIMEP, and Masters in Business Administration from the City University of São Paulo. He is expert in Human Resources from FMA work on strategic HR. He graduated in Business Administration from FMA and studied Higher Education Methodology (FMA). He has published four books on marketing strategy and currently is coordinator of distance education courses at the University Braz Cubas. He has held the positions of General Director of Faculty and Assistant Director of Faculty, and Professor of various disciplines of management and production engineering.

Carlos Roberto Camello Lima is full Professor at School of Engineering of São Carlos—EESC. He has PhD in Mechanical Engineering and Masters in Mechanical Engineering from the State University of Campinas. He has Post-PhD in Engineering and Materials Science from the State University of New York, USA, in Materials Science and Metallurgical Engineering at the University of Barcelona, Spain, and in Applied Materials Science and Engineering at Harvard University, Cambridge, USA. He has degree in Mechanical Engineering from Universidade Estadual Paulista and in Economics from the Federal University of Sergipe.