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States that manufacturing competence in organizations is determined by the competitive priorities of those organizations and the key operating decisions which they make to achieve those competitive priorities. Sets out to investigate whether manufacturing strategy can be applied to an industry which is not traditionally thought of as manufacturing by determining the industry’s competitive priorities and key decision areas and the relationship between them. Finds that there was a set of competitive priorities and key decision areas which apply to the Australian wine industry and that the most important key decision areas (plant capacity, quality assurance, plant and equipment, production planning and control, product design and top management involvement) were similar to those which apply to many other manufacturing industries.

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