Benchmarking at Shorts Available to Purchase

Notes that Shorts initiated a total quality programme in 1987 in response to a crisis following privatisation of the company. Points out that the company has found strategic benchmarking particularly useful in efforts to increase competitiveness. Looks at the Focus 2000 benchmarking initiative which represents Shorts’ vision of the future. Considers in depth the way the company carries out its benchmarking activities and outlines key benefits.