Electronic commerce: A comparative study of organizational experiences

The significant growth of electronic commerce (EC) application is notable. More and more organizations are switching to online business to achieve better positions in the digital‐based competitive market. The process of EC is complex in nature and involves changes to business models and procedures. It is therefore worthy to study this new business phenomenon based on the experience of the organizations that have embarked on EC‐induced business change initiatives. This paper analyses several reported case studies of successful EC application to uncover the driving forces behind EC application, the approaches and methods adopted and the key critical factors that contribute to the success of the initiatives.