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Keywords: AI-tech trust
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Journal Articles
Benchmarking: An International Journal (2025) 32 (6): 1884–1908.
Published: 28 June 2024
... in AI is scanty, the mediation influence of AI-tech trust was also examined. Design/methodology/approach Cross-sectional data were gathered from 264 HR professionals from Indian e-commerce organizations. The model has been tested using a two-step partial least squares-based, structural equational...
