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Keywords: AVE
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Journal Articles
Benchmarking: An International Journal (2025) 32 (10): 3901–3936.
Published: 15 November 2024
...-shoppers). Our model has considered three different theoretical frameworks to investigate how online reviews affect a purchaser’s intent(PI) to buy. These are the “Information adoption model,” “Elaboration Likelihood Model,” and “Stimulus Organism Response Model.” AVE CB-SEM CFA Composite...
