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Keywords: Al Buraimi
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Journal Articles
Implementation of marketing concept and organizational culture in SMEs in Al Buraimi – Oman
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Benchmarking: An International Journal (2019) 26 (7): 2401–2414.
Published: 17 June 2019
... a comprehensive insight into the implementation process of marketing concepts in SME sector in Oman. This paper seeks to explore the marketing culture of the firm’s members and to what extent they can support or create barriers to the successful implementation of the marketing concept in Al Buraimi region – Oman...
