Keywords: Benchmarks
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Journal Articles
Benchmarking: An International Journal (2024) 31 (8): 2521–2546.
Published: 03 August 2023
...S. Balasubrahmanyam; Deepa Sethi Purpose Gillette’s historically successful “razor and blade” business model (RBM) has been a promising benchmark for multiple businesses across diverse industries worldwide in the past several decades. The extant literature deals with very few nuances...

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