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Keywords: Biotechnology
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Journal Articles
Competency‐based benchmarking: Revolutionizing biopharmaceutical product launches
Available to Purchase
Benchmarking: An International Journal (2004) 11 (2): 190–202.
Published: 01 April 2004
... Limited 2004 Benchmarking Marketing Innovation Pharmaceuticals industry Biotechnology Do not go where the path may lead, go instead where there is no path and leave a trail (Ralph Waldo Emerson). Product launches have always been critical success factors for biopharmaceutical...
