... of the buyer–supplier relationship (BSR) in improving supplier satisfaction (SS). Design/methodology/approach The research is based on survey of 110 key informants belonging to 50 medium to small supplier companies in the Indian automotive sector. We employed the PLS variance-based modelling technique...

... 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Supply chain Buyer–supplier relationship Personal relationship Many studies in marketing literature argue that personal relationships (friendships, etc.) play a prominent role...

.... Results indicate that supplier perspective of buyer-supplier relationship can be improved under the condition of SDPs and SBRSP together. SDPs are driven by productive measure and competitive pressure, whereas customer uncertainty is found to be statistically insignificant. Research limitations...