... threats to human and social welfare and premature governmental arrangements. We developed a hierarchical framework of these barriers using the ISM technique and categorized them as dependent, independent, linkage and autonomous variables using fuzzy MICMAC analysis. In the rest of the article...

... to know more about the topic. Originality/value A categorization table was proposed containing the subthemes of celebrity endorsement that were discussed in the last 20 years and a list of their respective authors, including the following subjects: cultural comparison, congruence, adverse effects...