... retailing. Omnichannel retailing Omnichannel Retail channels Bibliometric analysis Bibliometrix Biblioshiny VOSviewer Citation analysis Rapid technological advancements in today’s business landscape have provided customers with a multitude of options to interact with product and service...

.../methodology/approach Based on a bibliometric analysis of 458 research articles retrieved from the Thompson Reuters’ Web of Science Core Collection™ for the period of 2004–July 2018, this study carries out the following bibliometric techniques: citation analysis, co-citation analysis and co-occurrence...