...Marya Tabassum; Muhammad Mustafa Raziq; John Lewis Rice; Felipe Mendes Borini; Anees Wajid Purpose Taking a co-creation perspective and integrating knowledge-based and resource-based perspectives, the authors examine the role of customer participation in organizational performance and project...

... initiatives, education or the supply of essential services during lockdown in many countries. However, there were aberrations. The purpose of this study is to explore some consumers and firms' being better equipped for service co-creation than others, specifically during a pandemic; the different degrees...