Keywords: Competitive positioning
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Benchmarking: An International Journal (2018) 25 (6): 1706–1728.
Published: 06 August 2018
... Strategy Strategic factors Competitive positioning Market attractiveness Competition Strategic analysis Managers often define their market competition too narrowly, only taking into account direct competitors, as they often lack a more accurate holistic view (Singh et al., 2008...

or Create an Account

Close Modal
Close Modal