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Keywords: Consumer perceptions
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Journal Articles
Influence of bank’s corporate social responsibility (CSR) initiatives on consumer attitude and satisfaction in India
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Benchmarking: An International Journal (2018) 25 (5): 1429–1446.
Published: 02 July 2018
...Ratna Achuta Paluri; Saloni Mehra Purpose Research on corporate social responsibility (CSR) activities and consumer perception of CSR activities is increasing over the recent past. The purpose of this paper is to gain an understanding of the consumer perceptions of CSR activities of banks in India...
