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Keywords: Contingency theory
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Journal Articles
Benchmarking: An International Journal (2021) 28 (1): 131–165.
Published: 27 August 2020
...) To examine the role of TQM in strategy-TQM-performance relationship model Theoretical Support: Resource-based view of firm theory and contingency theory Cost leadership strategy (low prices, price-cut decisions and cost control system) Differentiation strategy (aggressive competition, innovation...
