...Ebenezer Afum; Yaw Agyabeng-Mensah; Abigail Opoku Mensah; Enoch Mensah-Williams; Charles Baah; Essel Dacosta Purpose This paper investigates the combined effect of internal environmental management (IEM) and green human resource management (GHRM) on corporate reputation (CR), environmental...

... 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only HEd-INNOSERV Service innovation Perceived scale Two-stage approach Item validation Corporate reputation WOM With the emergence of the service-dominant logic (S-D logic), modern...

...Sridhar Manohar; Amit Mittal; Sanjiv Marwah Purpose The purpose of this paper is to establish the link between three constructs, namely, service innovation, corporate reputation (CR), and word-of-mouth (hereinafter WOM). Primarily, the aim is to understand whether innovation in a service firm...

...Paul Hong; David Dobrzykowski; Young Won Park; Jooh Lee; James Jungbae Roh Purpose Corporate reputation is regarded as an intangible asset which differentiates a firm from others and attracts customers to repurchase and willingly pay a premium price for products. However, despite the perceptive...