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Keywords: Country brand
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Journal Articles
Relationship between country brand and internationalization: a literature review
Available to Purchase
Benchmarking: An International Journal (2020) 27 (7): 2148–2165.
Published: 31 May 2019
...Maria Gabriela Montanari; Janaina de Moura Engracia Giraldi; Simone Vasconcelos Ribeiro Galina Purpose The purpose of this paper is to explain a possible relationship between the country brand and internationalization topics, searching in the literature the possible connections between them...
