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Keywords: Country image
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Journal Articles
Relationship between country brand and internationalization: a literature review
Available to Purchase
Benchmarking: An International Journal (2020) 27 (7): 2148–2165.
Published: 31 May 2019
... affects the country brand, generating positive attitudes toward the brand in international markets. However, it is also affected by the country brand because the country image influences the entry modes of business and the country of origin affects the performance of multinationals abroad. Research...
