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Keywords: Cross-functional
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Journal Articles
Benchmarking: An International Journal (2020) 27 (1): 215–231.
Published: 27 September 2019
... of customers. The findings point out that VoC can be modified to focus on customer needs related to product development as well as marketing efforts requiring cross-functional collaboration. The VoC method is suitable for combining with other customer involvement methods such as project involvement and pilot...
