...Ismail W.R. Taifa; Ibrahim Twaha Purpose The research proposes a customised framework for improving logistics service quality (LSQ) in Tanzania's railway transportation, focusing on customer engagement and integrating customer-desired services. Design/methodology/approach The survey method...

... on which consumer spends more time is deemed more important and interesting by the consumer (Mihiþ et al., 2018). The chances of converting visit into sales are higher on such websites (Panagiotelis et al., 2014). One of the ways of keeping online customers engaged is by creating...