...Thanh Tiep Le Purpose The primary purpose of this research is to examine how total quality management (TQM) boosts corporate green growth (CGG) with the involvement of corporate social responsibility (CSR) and customer loyalty (CL) as mediators in the relationship between TQM and CGG for small...

...Waqar Ahmed; Arsalan Najmi; Simonov Kusi-Sarpong; Sharfuddin Ahmed Khan; Asad Khushal; Joseph Quartey Purpose This research aims to propose a framework for measuring customer loyalty for third party logistics (3PL) industry by exploring the attributes that are more attractive to customers...

...Mayank Yadav; Zillur Rahman Purpose The purpose of this paper is to examine the impact of perceived social media marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e-commerce context. Design/methodology/approach The study surveyed 371 students from...

...Gabriel Sperandio Milan; Luiz Antonio Slongo; Luciene Eberle; Deonir De Toni; Suélen Bebber Purpose The purpose of this paper is to analyze customer loyalty in the context of existing relationships between Brazilian banking service provider and its customers in the context of B2C (Business...