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Keywords: Customer orientation
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Journal Articles
Benchmarking: An International Journal 1–25.
Published: 08 December 2025
...Rohit Raj; Vimal Kumar Purpose This study aims to examine how organizational total quality management performance (OTQMP) in manufacturing organizations is affected by three primary marketing orientation (MO) indicators, namely customer orientation (CUO), competitor orientation (CO) and inter...
Journal Articles
Journal Articles
Journal Articles
Benchmarking: An International Journal (2021) 28 (6): 2023–2046.
Published: 15 January 2021
...–SEM) was deployed for analysis. Findings The results showed that service quality has a significant positive impact on customer orientation, customer satisfaction and relationship quality. On the other hand, customer orientation has been observed to positively impact customer satisfaction...
Journal Articles
Benchmarking: An International Journal (2018) 25 (7): 2460–2477.
Published: 01 October 2018
...Amjad Abu ELSamen; Mamoun N. Akroush Purpose The purpose of this paper is to examine the mediating role of salespeople’s customer orientation on the relationship between sales manager personal characteristics, fellow salespeople’s characteristics, job satisfaction and adaptive selling...
Journal Articles
Benchmarking for Quality Management & Technology (1995) 2 (4): 4–14.
Published: 01 December 1995
... Customer orientation Employee development Japan Manufacturing industry Singapore South Korea Strategic management Taiwan Study tours are becoming an important means of learning about“World Best Practices” in manufacturing. Various overseas study tours have been conducted by industry...
Journal Articles
Benchmarking for Quality Management & Technology (1994) 1 (3): 39–51.
Published: 01 December 1994
... provided insight for top managers of both public agencies to facilitate their total quality management processes. © MCB UP Limited 1994 Customer orientation Employee attitudes Health care Industrial relations Management attitudes Organizational philosophy Service quality TQM...

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