Keywords: Customer orientation
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Journal Articles
Benchmarking: An International Journal 1–25.
Published: 08 December 2025
...Rohit Raj; Vimal Kumar Purpose This study aims to examine how organizational total quality management performance (OTQMP) in manufacturing organizations is affected by three primary marketing orientation (MO) indicators, namely customer orientation (CUO), competitor orientation (CO) and inter...
Journal Articles
Journal Articles
Journal Articles
Benchmarking: An International Journal (2021) 28 (6): 2023–2046.
Published: 15 January 2021
...–SEM) was deployed for analysis. Findings The results showed that service quality has a significant positive impact on customer orientation, customer satisfaction and relationship quality. On the other hand, customer orientation has been observed to positively impact customer satisfaction...
Journal Articles
Journal Articles
Journal Articles
Benchmarking for Quality Management & Technology (1994) 1 (3): 39–51.
Published: 01 December 1994
... provided insight for top managers of both public agencies to facilitate their total quality management processes. © MCB UP Limited 1994 Customer orientation Employee attitudes Health care Industrial relations Management attitudes Organizational philosophy Service quality TQM...

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