...Rohit Raj; Vimal Kumar Purpose This study aims to examine how organizational total quality management performance (OTQMP) in manufacturing organizations is affected by three primary marketing orientation (MO) indicators, namely customer orientation (CUO), competitor orientation (CO) and inter...

... 02 08 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artisan entrepreneurship Tourism Innovation performance Technological orientation Customer orientation Absorptive capacity The present study’s overall outline comprises...

...Ajitabh Dash Purpose This research explores the mediating role of a firm's innovativeness and customer orientation on the relationship between commercial success and total quality management (TQM) in the Indian SaaS (Software-as-a-Service) sector. Design/methodology/approach The hypotheses...

...–SEM) was deployed for analysis. Findings The results showed that service quality has a significant positive impact on customer orientation, customer satisfaction and relationship quality. On the other hand, customer orientation has been observed to positively impact customer satisfaction...

...Amjad Abu ELSamen; Mamoun N. Akroush Purpose The purpose of this paper is to examine the mediating role of salespeople’s customer orientation on the relationship between sales manager personal characteristics, fellow salespeople’s characteristics, job satisfaction and adaptive selling...

... and management. The companies had adopted a very wide range of strategies and improvement programmes and had planned significant improvement programmes for the future. © MCB UP Limited 1995 Customer orientation Employee development Japan Manufacturing industry Singapore South Korea Strategic...

... provided insight for top managers of both public agencies to facilitate their total quality management processes. © MCB UP Limited 1994 Customer orientation Employee attitudes Health care Industrial relations Management attitudes Organizational philosophy Service quality TQM...