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Keywords: Customer profiling
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Journal Articles
Benchmarking: An International Journal (2009) 16 (3): 335–350.
Published: 29 May 2009
.... Originality/value The models studied are applied for the first time for the kind of data treated, where determination of which customers remain active is a problem of special interest. © Emerald Group Publishing Limited 2009 Customer profiling Marketing Benchmarking Modelling Knowledge...
