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Keywords: Customer relationships
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Journal Articles
Benchmarking: An International Journal (2020) 27 (1): 215–231.
Published: 27 September 2019
... at: lisa.melander@chalmers.se 27 04 2018 20 09 2018 14 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Case study Innovation Marketing Customer relationships Cross-functional Customers are identified as valuable...
