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Keywords: Differentiation strategy
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Journal Articles
Benchmarking: An International Journal (2026) 33 (6): 1730–1779.
Published: 19 March 2025
...Abdulkader Zairbani; Senthil Kumar Jaya Prakash Purpose This study aims to illustrate the improvement of competitive strategy (CS) and organizational performance during the last 30 years and demonstrate the enhancement of cost leadership strategy (CLS) and differentiation strategy (DS...
Journal Articles
Benchmarking: An International Journal (2025) 32 (1): 52–111.
Published: 24 November 2023
..., and the influence of cost leadership and differentiation strategy on organizational performance in detail. Design/methodology/approach The research methodology was based on the PRISMA review, and thematic analysis based on an iterative process of open coding was analyzed and then the sample was analyzed...
