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Keywords: Diffusion of innovation
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Journal Articles
Benchmarking: An International Journal (2026) 33 (6): 1821–1849.
Published: 25 March 2025
... on the diffusion of innovation theory (DIT) and the theory of planned behaviour (TPB). Design/methodology/approach A qualitative investigation was carried out by conducting interviews of academic researchers who used the Gen-AI tools such as ChatGPT. Based on the DIT, TPB and the qualitative analysis results...
