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Keywords: ELM
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Journal Articles
Benchmarking: An International Journal (2025) 32 (10): 3901–3936.
Published: 15 November 2024
...: elaboration likelihood model (ELM), stimulus-organism-response model (SOR), and information adoption model (IAM). Thus, it adds to the existing literature on the characteristics of eWOM that influence the PI of online buyers. Practical implications This study’s findings demonstrate how eWOM influences...
