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Keywords: Economy
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Journal Articles
Understanding the dynamics of entrepreneurial implementation during the COVID-19 pandemic
Available to Purchase
Benchmarking: An International Journal (2023) 30 (10): 4514–4535.
Published: 13 January 2023
.... Design/methodology/approach This paper attempts to identify the various units of entrepreneurship and public policies of entrepreneurship from the coherent literature review and examine the units' objectives. Examination of these units will help understand how the economy can recover from the COVID-19...
Journal Articles
Implementation of marketing concept and organizational culture in SMEs in Al Buraimi – Oman
Available to Purchase
Benchmarking: An International Journal (2019) 26 (7): 2401–2414.
Published: 17 June 2019
...Khalid Al Badi Purpose The purpose of this paper is to contribute to the understanding of relationship between implementation process of marketing concepts and the culture at the small- to medium-sized enterprise (SME) level of the Omani economy. The marketing culture and behavior provide...
