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Keywords: Emerging market
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Journal Articles
Identification, analysis and treatment of risks in the introduction of new technologies by start-ups
Benchmarking: An International Journal (2018) 25 (5): 1363–1381.
Published: 02 July 2018
... to identify customer needs, which are not fulfilled or are underserved (Cusumano, 2013). Risk management Crowdfunding Start-up Emerging market Startup New technologies A start-up is a temporary organization in search of a repeatable, scalable and profitable business model (Blank and Dorf...
