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Keywords: Employer branding
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Journal Articles
Benchmarking: An International Journal (2026) 33 (5): 1459–1484.
Published: 26 February 2025
...Raheel Yasin; Mohammad Saleh Bataineh; Muhammad Atif; Md Tareq Bin Hossain Purpose This study purposes a model based on competitive advantage theory, social identity theory and signaling theory that explores the relationship between GHRM and employer branding mediated by corporate environmental...
