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Keywords: Fast-moving consumer goods
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Journal Articles
Benchmarking: An International Journal (2025) 32 (2): 784–801.
Published: 26 February 2024
... the upstream and downstream supply chains (SCs) entities of fast-moving consumer goods (FMCGs) companies. Design/methodology/approach We employ a multi-method design encompassing three studies: study 1 (multiple-case study), study 2 (quantitative survey), and study 3 (multiple-criteria decision-making...
Includes: Supplementary data
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