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Keywords: FinTech services
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Journal Articles
Benchmarking: An International Journal (2023) 30 (10): 4342–4369.
Published: 10 January 2023
... services for enriching customer experiences has become a new norm in this modern era of technological advancement. So, it becomes crucial to understand the customer’s perspective. The current research ranks the factors and sub-factors influencing customers’ perceptions of AI-based FinTech services...
