... can be contacted at: vhmarsky@gmail.com 27 02 2016 17 10 2016 02 12 2016 Marketing Banking Financial services Long-term position Short-term position Fragility Modern banks use different marketing strategies and instruments in their activity; however...

.... Accordingly, the paper is structured as follows. The next section presents a brief review on measuring efficiency of banks, financial performance and shareholder value creation in general as well as the use of benchmarking by financial services institutions. This is followed by the case study, illustrating...

... form of benchmarking but, interestingly, it was more prevalent in the manufacturing sector (80 per cent) than in the service sector (60 per cent). This prompts a question of whether the popularity difference is one of a technical or attitudinal nature? Benchmarking Credit Financial services...