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Keywords: Firm growth
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Journal Articles
Restarting MSMEs and start-ups post COVID-19: a grounded theory approach to identify success factors to tackle changed business landscape
Available to Purchase
Benchmarking: An International Journal (2023) 30 (6): 1912–1941.
Published: 03 May 2022
... the elements that start-ups should use to better connect and engage with the customers in future. In section 6, we describe some implications for future research and practice which is followed by a section on concluding remarks. Start-ups Entrepreneurship SMEs Firm growth Grounded theory COVID-19...
