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Keywords: Generalized DEA
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Journal Articles
Benchmarking: An International Journal (2016) 23 (7): 1892–1909.
Published: 03 October 2016
... of measuring pharmacy stores’ efficiency concerning their goal of customer retention. Findings The findings suggest to applying a generalized DEA (GDEA). The three steps of this approach include the development of a system of objectives, the derivation of corresponding performance criteria as well...
